LOGO CONSTRUCTION MADE SIMPLE — GEOMETRIC LOGOS
Let’s speak about logos.
When we see a logotype most will see a picture of an icon. Small picture. But this understanding tends to change as soon as one has his own business.
Then we realise that design has to be effective — it should capture the eye of the right customer; be communicative of the business, easy to use and (of course) be beautiful to look at. So crafting a brand is a process of multiple steps to be made to create the eye-catching design.
The process involves multiple steps — starting from selecting suiting colour palette, defining the shape of the mark, exploring icon construction, proportions and dimensions; creating or adjusting the font. Being a brand designer for over 8 years, I strongly believe logo construction is the most important part of all the branding process.
In this post, you will find 10 geometric logo structures & composition examples done by TIE A TIE branding agency.
1. Charming Zebra icon
We were working on developing a bold icon capturing “cheeky” Zebra character. To achieve desired minimalistic and modern look we constructed geometric logo entirely of geometry shapes.
2. Messaging + mailing icon
Here is a double meaning icon containing two symbols — messaging + mailing. We had a task to create a brand for the startup company which is solving the communications issues of mobile messaging. The icon is constructed of speech bubble and envelope and features out of balance symmetry proportion.